Alex Masters

Alex Masters is a Managing Director and Co-Head of Consumer on Stifel’s Diversified Industries investment banking team. Based in London, he specialises in the food, beverage, and pet food industries, advising corporates, private equity firms, owners, and family offices on cross-border and domestic transactions across Europe, the United States, Asia, and Africa.

Alex joined Stifel in 2026 from Lincoln International, where he was Co-Head of Consumer for Europe and helped grow the firm’s European consumer corporate finance practice. He previously established and led EY’s London Consumer and Retail corporate finance team and spent 13 years at Rothschild, including 3 years in Singapore establishing the firm’s Asian Consumer and Retail practice.

Alex holds an MA in Chemistry from the University of Oxford and qualified as a Chartered Accountant at PwC.