Navigating the ever-evolving advertising landscape

April 14, 2023 –Stifel IRIS is pleased to release the “Navigating the Ever-evolving Digital Advertising Landscape: Performance-based advertising needs are driving a sizzling M&A market” white paper, a comprehensive analysis of the digital advertising industry trends and M&A market activities.

As rapid technological advancements lead us into the digital age, digital advertising has become important for businesses to reach and engage with customers. Performance-based advertising needs are fueling the hottest trends in the industry as advertisers increasingly demand that their marketing investments deliver measurable results. Paid search and social media remain popular advertising formats, and high-impact digital video continues to gain traction. Advertisers are also exploring immersive technologies like Augmented Reality (AR) and Virtual Reality (VR) to create more engaging experiences. 2022 witnessed a thriving M&A scene in the digital agency, agency services, MarTech and content creation sectors, and the market remains vibrant thanks to all types of consolidators, including agencies, consultancies, and private equity funds.

Download the white paper to gain a holistic view of the top trends driving the industry growth, as well as challenges brought by increased scrutiny on data privacy. Learn about the key factors that will shape the future of the digital advertising industry and gain valuable insights into the active consolidators in the M&A market.